Rice Krispies (known as Rice Bubbles in Australia and New Zealand) were created by either Clayton Rindlisbacher or by Eugene McKay - both of whom worked for the Kellogg company in the 1920s.  The cereal was  released to the public in 1928. Made of crisped rice (rice and sugar paste that is formed into rice shapes or “berries”, cooked, dried and toasted), forming very thin and hollowed out walls that are crunchy and crisp that collapse when milk is added, creating the famous “Snap, crackle and pop” sounds. this ad from 1952.

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    The short-lived atomic-flavoured ones went “snap, crackle, kaboom” instead.
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    Interesting to see how advertising is now compared to how it was back then
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